The life sciences industry and the healthcare professional (HCP) community intersect more today than ever before. And with the increasing number of diagnoses, treatment options, and biotechnological advances, excellent communication between these two groups is paramount. Independent medical education (IME) is a vehicle for commercial supporters to help inform HCPs about new insights into the conditions and diseases in which they specialize.
Forbes reported on the need for companies and organizations to shift their teaching styles and learning opportunities to more digital and tech-friendly interfaces. The medical field is far from isolated from the tech field; it is integrated with it in a number of ways. As the rest of the world evolves in its digital literacy, the medical education field must as well. Doing so not only positions the field to take advantage of new developments and improvements in learning and communication, but also allows it to keep pace with the needs of the increasingly tech-savvy HCP.
Digital tools employ adaptive learning techniques and performance tracking, styles proven to get results with learners and make the education experience more effective.
The amount of information and data that HCPs need to absorb, combined with limited time to do so, makes it necessary to create IME content convenient and efficient to access and absorb. Using technological resources can facilitate this. Here, we discuss ways to digitally transform your IME offerings.
Live and Online Events
Live educational events are invaluable opportunities for the HCP to attend lectures, view poster presentations, connect with other professionals, and access industry experts. Since attending in person may not be practical, HCPs should have the option to attend as many of these events as possible online.
Provide interactive webinars and you enhance the event for everyone, building a more collaborative community in which ideas can be shared, regardless of the distance between professionals.
As new data are released at conferences, it should be delivered to clinicians in a timely manner through eLearning activities and downloadable content. Be sure to put this data in a format that can be easily viewed, processed, and applied to the HCP’s current practice.
Professionals should have access to interactive activities on-demand, to learn on their schedule at times that are convenient to them. This IME content should be produced for medical professionals by medical professionals, so that HCPs can both assess and enhance their clinical skills.
The unique nature of the eLearning should allow HCPs to learn from and test their skills against the experts. Virtual scenarios can put topics and techniques into context and enhance an HCP’s step-by-step decision making, while deepening their understanding of the topics covered.
The end goal of any medical field advancement is improved patient outcomes. Digitally transforming your IME program puts you in a better position to deliver tools, data, and information into the hands of HCPs. This is impactful digital education programming that they can apply to their practices immediately, empowering them to make the best clinical decisions possible for their patients.
In making IME digitally accessible, efficient, and as effective as possible, you position your organization to reach the maximum number of HCPs. And by finding new ways to communicate new advances and discoveries in diseases and treatments, you are playing your part in improving patient outcomes overall.