Medical conferences and society meetings represent the foremost platform for presentation of new data and updates within a field. Unfortunately, many physicians are not able to attend these meetings, either due to schedule constraints, lack of funds, or other commitments. In fact, as many as 61% of practicing physicians say they are unable to attend society meetings due to lack of time. Even when a physician is able to attend society meetings, there are often competing sessions, and even competing meetings, making it impossible to attend every presentation and hear every important data release.
Conference coverage provides an invaluable tool for physicians to stay updated on the most recent data presented at major society meetings. For physicians who are not able to attend, the rapid dissemination of information presented at society meetings allows them to stay updated and aware of the latest development in their fields. For physicians who do attend these meetings, conference coverage offers the opportunity to revisit the most important presentations, hear the opinions and insights of noted experts, and reflect on how these new data may impact their practice.
Given the sheer amount of information that emerges from any major society meeting, it is difficult for physicians to sift through and find the most important and clinically relevant updates. Thoughtfully developed conference coverage highlights the presentations that are of greatest interest to practicing physicians, and provides the added benefit of expert opinion and insight. Often, it is difficult to truly understand the importance or practical implications of new data, but post-meeting coverage allows trusted experts in the field review and explain presentations from society meetings, discussing how these data may influence patient care.
A final benefit of conference coverage is that it gives the learner time to reflect and consider the impact of new data on their practice, a luxury that is not available during a conference presentation. Presentations at society meetings happen quickly, with the goal of providing as much data as possible in an extremely limited timeframe. Because of the short time for presentation and the number of trials presented in a day, attendees can very quickly become overwhelmed, forget key points, and have limited ability to apply new information to practice. Conference coverage allows them the opportunity to revisit data at their own pace and fully consider the practical implications. Ultimately, conference coverage improves the chances that the data presented at a society meeting will reach from presenter to physician to patient and actually improve patient care.